Hi, I'm Robyn Nissim 👋🏽 Social Media + Content Expert with a track record of driving explosive growth for brands 🧨💥🚀
Bringing +13 Years of experience, I turn brands into social powerhouses thanks to my unique background, starting in the agency world of advertising to independently freelancing and serving as Head of Social in-house:
+5 Years of agency experience, opening social channels for Michelin and Nissan
+7 years in independently freelancing, strategizing, and executing Ulta Beauty's Influencer Marketing program across YouTube, Instagram, Twitter, and Facebook & setting an always-on content strategy for Mattel Creations
+4 years in-house brand side as head of Social for Lime Crime, Anastasia Beverly Hills, and Alo Yoga, managing some of the largest communities on the internet
Currently focused on empowering organizations and individuals to think social-first via corporate and group training on social media strategy, rollout, and execution company-wide to optimize teams and processes to drive revenue.
SOCIAL MEDIA IS A SCIENCE, AND I HAVE PROVEN THE WINNING FORMULA MULTIPLE TIMES
Paving the way for Brands to build communities on Social Media + monetize them since 2010
My Expertise 🥖+ 🧈
CORPORATE SOCIAL TRAINING
Do you want to win at social by building community, creating brand awareness, and driving revenue? This will require support from your entire org, not just your social team.
Educating internal teams on the importance of always-on social media, instilling proven processes across your organization to support social, and creating a well-oiled machine to ensure an always-on social media presence.
SOCIAL MEDIA STRATEGY
It starts with strategy.
Creating social media strategy, implementing strategy via building out calendars and training team members on how to manage and execute, and developing asset requests for internal creative production. Inclusive of content strategy, creative ideation, creative direction, and oversight of asset production for all social media channels to ensure flawless execution.
STORYTELLING & CONTENT IDEATION
What’s your story? Connection is made through creative storytelling, and let’s be honest, that is an art. One that I have mastered and replicated from brand to brand.
I’ve got you covered, from creative ideation and production to partnering with internal creative teams, creating briefs and templates for internal creative, overseeing content production, facilitating shoots, etc.
INFLUENCER MARKETING
Don’t go at it alone. You can have the most beautiful social media, but if there’s no word-of-mouth traffic, who will see it?
I offer full-scale Influencer Marketing from strategy through execution: Campaign strategy, influencer curation, outreach, negotiations contracting, briefing for campaigns, content creation, associated usage terms, etc.
THOUGHT LEADERSHIP
Looking for a seasoned veteran in the social media and influencer marketing space to validate your ideas, demo your products, or advise your board?
I’m available to consult on one-off projects or on a going basis for interviews, conferences, and quotes as a Social Media and Influencer Marketing Industry Thought Leader.
PUBLIC SPEAKING
Book me to speak at your company or event about:
the evolution of social media
how to stay brand safe online
do’s and don’t of the wild wild inter-web
how to manage social media fires 🗑️🔥
And so much more!
My Social Proof
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Increasing Mattel Creations' social engagement by 53% and social following by 35% in 12 mos. with my proven social media training program
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Taking Anastasia Beverly Hills' Instagram following to its peak of 24M followers with an always-on social media strategy, increasing monthly web traffic by 35%
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Differentiating Alo Yoga’s Social and Content strategy, opening IG channels Alo, AloMen, and AloWellness, and growing social communities by over 1M in 9 months
+ Increasing monthly revenue by over 2,000 % in less than 6/mo
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Won a Webby award for a completely organic social tweet from Nissan to Global DJ Deadmau5, earning 350M Impressions
“Social commerce is expected to grow three times as fast as traditional commerce to $1.2 trillion by 2025”
— A 2022 STUDY PERFORMED BY ACCENTURE
…Is that really something you want to miss out on?
- ROBYN NISSIM
Interested In Group Training?
Get on the waitlist! Sign up with your email address to get notified to join my next Social Media Group Training Program.
Does This Sound Like You?
You’re a distinguished brand driving zero revenue on Social and do not have metrics to determine your Social Media Customers’ Shopper Journey. However, you want to scale, build awareness, and drive revenue from your brand's social channels.
You are an individual looking for a road map of where to start. Or perhaps you’re a small business with limited resources and a small social team that oftentimes requires direction that you as a business leader cannot provide.
You are an agency, and Social Media + Influencer services are outside your existing scope. Yet, you require a client-facing Social Media + Influencer Marketing expert to advise upon everything from strategy through execution for your big brand partners.
IF SO, THEN YOU MIGHT BE A PERFECT MATCH…