In 2020 after facing a global shutdown of retailers due to the pandemic, sales were coming to an all-time low and the team was challenged with new ways to create revenue.

This was truly the moment Robyn had been waiting for her whole career: all eyes on social 👀

In 2015 while working on the Nissan United team at Chiat Day in New York, a huge part of Robyn’s role was growing social media organically. Being an EDM junkie, she noticed that DeadMau5 (global DJ) who is notoriously famous for his internet rants, was trending on Twitter. He was irate after being sent a cease and desist letter from Ferrari for customizing his car to look like the Nyon Cat (a popular Internet meme), and transforming it the purrari.

When Mattel Creations launched, the strategy was simple: Tease, Announce, Drop. Creative content included three pieces of static art to appeal to the instant gratification of drop culture, which was influential in their first year in the market.

In 2016 Robyn was connected with Ulta Beauty to execute a small influencer marketing campaign for one of their sales events.

During the executional phase, it became clear that Ulta Beauty was a unicorn client with the perfect potential for influencer marketing. So, Robyn worked diligently to form a relationship with the client, over-deliver on campaign performance, and point out the many areas of opportunity that she saw readily available.

When Robyn started at Alo Yoga in 2020, it was known exclusively for being a yoga brand. Reporting direction into Alo’s Found and CEO, he tasked her with “making the brand cool.”