INFLUENCER MARKETING
There is no Social Media without Influencer Marketing. Nearly 50% of online consumers depend on influencers' opinions before making a purchase, meaning that brands need to activate influencers in order to be effective on Social Media. Beyond the importance of Influencer Marketing, this course will teach you the basics of how to implement an Influencer Strategy from sourcing creators, vetting them, outreach, creating briefs, and contracting them through execution, and how to measure the success of your program.
What We’ll Cover:
In this course, we will cover the basics of Influencer Marketing, learning the difference between influencers, creators, ambassadors, and use generated. I will give context to the importance of the creator economy and how to work with it to your benefit—from tactical information about sourcing, contacting, and contracting creators to the nonstructured requirements in allowing your partners the space to create something that is authentic to their core messaging, channel and audiences. After taking this course, you will be armed with the appropriate knowledge and necessary information to kick off your own influencer marketing program.
· The Importance of Influencer Marketing in Social Media
· Intro to the creator economy: the difference between Influencers vs. Creators vs. UGC
· Setting expectations around your first influencer campaign
· Best Practices on how to launch your Influencer Marketing program
· Sourcing Creators, Outreach, Writing Creative Briefs and Contracting Creators
· Reporting and how to tell if your Influencer Marketing Program was successful
· One-off campaigns vs. Repeat Partnerships
Who It’s For:
This course is for anyone interested in learning how to execute an Influencer Marketing program. If you are new to Social Media, this course will likely be too advanced for you, so I suggest starting with Social Media 101.
Whether you work at a small business and are a team of one or sit in a larger organization that is looking to break into influencer marketing –this course is for you.
· Marketers
· Internet savvy pseudo-marketers
My Promise To You:
By the end of this course, you will have a proven plan with multiple processes in place to kick off your influencer marketing efforts. From tools to use to help you streamline workflow, to tactical best practices that will help you:
· Curate influencer partners
· Outreach them successfully
· Create an influencer brief
· Contract them
· Execute your first campaign
· Determine Campaign Success
There is no Social Media without Influencer Marketing. Nearly 50% of online consumers depend on influencers' opinions before making a purchase, meaning that brands need to activate influencers in order to be effective on Social Media. Beyond the importance of Influencer Marketing, this course will teach you the basics of how to implement an Influencer Strategy from sourcing creators, vetting them, outreach, creating briefs, and contracting them through execution, and how to measure the success of your program.
What We’ll Cover:
In this course, we will cover the basics of Influencer Marketing, learning the difference between influencers, creators, ambassadors, and use generated. I will give context to the importance of the creator economy and how to work with it to your benefit—from tactical information about sourcing, contacting, and contracting creators to the nonstructured requirements in allowing your partners the space to create something that is authentic to their core messaging, channel and audiences. After taking this course, you will be armed with the appropriate knowledge and necessary information to kick off your own influencer marketing program.
· The Importance of Influencer Marketing in Social Media
· Intro to the creator economy: the difference between Influencers vs. Creators vs. UGC
· Setting expectations around your first influencer campaign
· Best Practices on how to launch your Influencer Marketing program
· Sourcing Creators, Outreach, Writing Creative Briefs and Contracting Creators
· Reporting and how to tell if your Influencer Marketing Program was successful
· One-off campaigns vs. Repeat Partnerships
Who It’s For:
This course is for anyone interested in learning how to execute an Influencer Marketing program. If you are new to Social Media, this course will likely be too advanced for you, so I suggest starting with Social Media 101.
Whether you work at a small business and are a team of one or sit in a larger organization that is looking to break into influencer marketing –this course is for you.
· Marketers
· Internet savvy pseudo-marketers
My Promise To You:
By the end of this course, you will have a proven plan with multiple processes in place to kick off your influencer marketing efforts. From tools to use to help you streamline workflow, to tactical best practices that will help you:
· Curate influencer partners
· Outreach them successfully
· Create an influencer brief
· Contract them
· Execute your first campaign
· Determine Campaign Success
There is no Social Media without Influencer Marketing. Nearly 50% of online consumers depend on influencers' opinions before making a purchase, meaning that brands need to activate influencers in order to be effective on Social Media. Beyond the importance of Influencer Marketing, this course will teach you the basics of how to implement an Influencer Strategy from sourcing creators, vetting them, outreach, creating briefs, and contracting them through execution, and how to measure the success of your program.
What We’ll Cover:
In this course, we will cover the basics of Influencer Marketing, learning the difference between influencers, creators, ambassadors, and use generated. I will give context to the importance of the creator economy and how to work with it to your benefit—from tactical information about sourcing, contacting, and contracting creators to the nonstructured requirements in allowing your partners the space to create something that is authentic to their core messaging, channel and audiences. After taking this course, you will be armed with the appropriate knowledge and necessary information to kick off your own influencer marketing program.
· The Importance of Influencer Marketing in Social Media
· Intro to the creator economy: the difference between Influencers vs. Creators vs. UGC
· Setting expectations around your first influencer campaign
· Best Practices on how to launch your Influencer Marketing program
· Sourcing Creators, Outreach, Writing Creative Briefs and Contracting Creators
· Reporting and how to tell if your Influencer Marketing Program was successful
· One-off campaigns vs. Repeat Partnerships
Who It’s For:
This course is for anyone interested in learning how to execute an Influencer Marketing program. If you are new to Social Media, this course will likely be too advanced for you, so I suggest starting with Social Media 101.
Whether you work at a small business and are a team of one or sit in a larger organization that is looking to break into influencer marketing –this course is for you.
· Marketers
· Internet savvy pseudo-marketers
My Promise To You:
By the end of this course, you will have a proven plan with multiple processes in place to kick off your influencer marketing efforts. From tools to use to help you streamline workflow, to tactical best practices that will help you:
· Curate influencer partners
· Outreach them successfully
· Create an influencer brief
· Contract them
· Execute your first campaign
· Determine Campaign Success